Yi Te Electronics: Standing on the shoulder of the "Commercial Reform"

After Qin Shugong of the Qin State in the Warring States Period, he was determined to reform the plan and ordered Zhao Xian. Shangyu entered the Qin Dynasty from Wei State, and proposed a set of development strategies for wasteland, heavy agricultural mulberry, awarding military merit, implementing unified measurement and establishing county system. After the Shang Dynasty reform, Qin’s economy was developed, the military’s combat effectiveness continued to strengthen, and it became the most prosperous feudal state in the late Warring States period.

A good system should be extended. Gaogong LED found in the course of the visit that Zhongshan’s founder had applied the “Commercial Reform” to the current enterprise management, and on this basis, it changed and eventually formed a “cooperative system”. ", he is the general manager of Deqing Yi Te Electronics Co., Ltd. (hereinafter referred to as "Yite Electronics") Shao Wei.

General Manager of Yi Te Electronics

Shao Wei said frankly, "Now, it is an era to test how entrepreneurs plan their plans. The success of a company cannot be separated from the joint efforts of the team. Yi Te Electronics combines the military law and promotes the "cooperative system" to allow employees to participate in dividends and distribution. And risk, which inspires their enthusiasm for work."

Looking back at historical figures, Liu Bei is a generation of monarchs. Although his talents are not as good as Cao Cao, he is hungry for the thirst, and he is a corporal of Li Xian, and his squad is about the generals of Yu, Zhang Fei, Zhao Yun, Ma Chao and Huang Zhong.

In fact, the same is true for doing business. For Shao Wei, it seems that Yi Te Electronics has 700 employees. He is the decision-maker of the company. He leads the "small boss" model with the "big boss" and reaches an agreement with everyone to make the company and employees through cooperation. “Desire” is bundled together to create maximum benefits for the company and its employees.

Rookie in the field of lighting quietly rising

It is understood that Yi Te Electronics is a modern high-tech enterprise integrating science, industry and trade. It is mainly divided into five business divisions: electronic ballast, switching power supply, LED light source, LED lighting and lighting engineering. At present, the products have been exported to the United States, Britain, Germany, France, Italy, Russia, Poland, South America, Argentina, Mexico, Ukraine, Israel, Turkey, the Philippines, Dubai, Malaysia, Taiwan and other 68 countries and regions.

At present, LED floodlights have become the key layout products of Yi Te Electronics.

In fact, Yi Te Electronics really began to enter the LED lighting market in 2012, when it was based on the demand for LED floodlights from some foreign customers, and began to get involved in this field.

“At the beginning of the floodlights, due to the scarcity of molds, high driving costs, high cost of lamp beads, and inadequate product development, the company encountered many bottlenecks in development. In the face of these difficulties, we used ourselves for four years to establish ourselves. The mold factory, through continuous innovation and improvement of products, has gradually gained high recognition from customers." Shao Wei told Gaogong LED.

There is a sun during the day and a light at night. Half of the people's lives are in the sun, and the other half is in the light. If there is no light, people's lives will fall into a darkness. Therefore, the LED industry will never be eliminated.

In this regard, Shao Wei believes that "the people who see the heart will be more bumpy in the early stage of doing LEDs, but the roads in the later stage are relatively bright for those with lofty ideals."

“0 business” expands domestic and foreign markets

In recent years, with the rapid development of the LED industry, LED floodlights have also begun to enter civilian use, and their prices have already achieved the price of home light sources, which are generally accepted by customers.

According to relevant data, as early as the first quarter of 2015, the LED floodlight export market share has accounted for 6%, ranking the seventh in the lighting category.

According to Shao Wei, “Ite Electronics’ LED floodlight exports account for 40%, domestic accounts for 30%, and 30% are OEMs. It is expected that next year’s capacity will increase by 10,000 based on existing capacity. / Day, in addition, will continue to increase the number of international OEM OEMs."

In addition, E-Tech also plans to start the production line according to its own production demand in the first half of next year, because automation equipment can not only optimize product quality problems, but also improve production efficiency.

It is worth mentioning that although the products of Yi Te Electronics are sold in domestic and foreign markets, but the company does not have a salesman, how will the business be carried out?

"First, we keep pace with the world trend in technology, through the creative design, to produce the most cost-effective products, to obtain customer recognition; Second, in the form of follow-up, through the Ministry of International Trade and Europe, South America, the Middle East Customers in Southeast Asia and other regions contacted and made orders and services with sincerity and enthusiasm; thirdly, they developed new customers by participating in the exhibition, such as Hong Kong Exhibition, Guangya Exhibition, Franfolk Exhibition, etc., because the exhibition is an information resource. Platform." Shao Wei explained.

It is undeniable that as the LED industry gradually returns to rationality, product quality has increasingly become the focus of consumers' pursuit. And Yi Te Electronics has always insisted on providing first-class lighting products, establishing a first-class lighting brand awareness, while paying more attention to customer interests and global environmental issues.

Survive in the cracks with the customer

Since the beginning of this year, the LED industry has continuously heard the price increase. In the past two months, the price surge has swept the entire LED industry. As the prices of aluminum, copper, glass, packaging boxes, and wires all rose, the overall calculation, raw material prices rose by about 20%.

Of course, faced with the tide of price increases, Yi Te Electronics has not been able to escape. After communicating with customers, it also raised the price by 3%-5% in November.

Shao Wei said, "In terms of the current market environment, we are basically selling at zero profit, because our goal is to survive with the customers and to tide over the difficulties together."

To a certain extent, the price increase is a normal phenomenon in the market, and it is also a major reshuffle to the downstream. It can eliminate the enterprises with poor manufacturing capacity, research and development capabilities, management capabilities and production capacity, thus accelerating the polarization of enterprises.

I believe that everyone has noticed that the country has set up a 2 trillion yuan outdoor landscape lighting project, and plans to complete it next year, which is also a good opportunity for LED floodlights.

As a member of the LED floodlight field, Yi Te Electronics will naturally miss this market cake. In this regard, we have already made a strategic approach to the market layout next year. On the one hand, improve the research and development speed of domestic products and improve the cost performance of products; on the other hand, facing the uncertain factors in the big environment, Yi Te will develop steadily and control the pace.

"Because for a company, once there is a problem with capital, research and development, and quality, then the company is about to close down." Shao Wei mentioned.

All in all, the success of E-Tech is inseparable from the joint efforts of the team, which is inseparable from the R&D and innovation of products, and cannot be separated from after-sales service. After four years of accumulation and precipitation, it has established a kingly product reputation in the hearts of customers.