Standing on the vent of the "50 billion market", do you want to miss the landscape lighting?

"The living environment of LED indoor lighting is getting worse and worse. Personally, everyone can pay attention to the outdoor landscape lighting. Maybe you will find a completely different market." Li Zhaohua, general manager of Mingwei Electronics, said recently.

Indeed, with the construction of smart cities, landscape lighting is playing an increasingly important role in commercial real estate, urban and scenic area planning, and it is also driving the market capacity to usher in a rapid upgrade period.

According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the output value of China's LED landscape lighting market reached 47.8 billion yuan in 2015. In 2016, the output value of landscape lighting is expected to reach 50 billion yuan.

The market space is so huge that it will be an irresistible temptation for LED companies that have just experienced a slower-than-expected growth in market demand and a sharp decline in product prices.

In fact, since the beginning of this year, a number of lighting giants have begun to use landscape lighting as an important application market for layout.

Zhou Hu, general manager of Baojian Lighting, said at the Gaogong LED Spring Festival that “the gross profit of landscape lighting is relatively high, which is a good opportunity for lighting companies.”

Jiang Guangjun, deputy general manager of Heshan Tongfang Lighting Domestic Center, also believes that compared with indoor lighting, the profit margin of LED landscape lighting is even higher than that of indoor commercials, and the return is better and the customer base is more stable.

"Over the whole year of 2015, the sales of Heshan Tongfang Lighting LED landscape lighting is close to 100 million. From the current market situation, I believe that there is no big problem in doubling in 2016." Jiang Guangjun said.

In fact, optimistic about the landscape lighting market is not only lighting companies, LED supply chain companies are also "thinking."

The argument that “linearity is half of the future” has been circulated in the LED industry, and Mingwei Electronics is also personally promoting the realization of this assertion, applying linear IC to landscape lighting.

“2016 Mingwei Electronics' products are mainly locked in three directions, landscape lighting, LED lighting and display screen. Among them, landscape lighting and display screens strive to win 70-80% of the market.” Li Zhaohua said.

At the moment of diluting profits, low-price competition, and product homogenization, a series of changes have taken place in the LED display market. The market division of labor has gradually become more refined, and some enterprises have begun to shift their development focus to landscape lighting.

It is understood that in October 2015, Lianda's wholly-owned subsidiary Jinda Lighting has successfully won the bid for the “First Phase Project of Wuhan Liangjiang Si'an Landscape Lighting Improvement Project” with a bid price of 277 million yuan.

Liard said that this project is a major lighting project of Wuhan City, which is dedicated to the unique "Wangjiang First Light Show" with unique Wuhan characteristics. It is a well-known urban lighting project in China. The successful bid will enhance Jinda Lighting's project capacity and improve the brand influence of Jinda Lighting, laying a good foundation for future major lighting projects in other cities across the country.

With the acceleration of urbanization, it is believed that in the next few years, whether it is a prosperous city or a second- and third-tier city, landscape lighting can develop rapidly and gradually become the branch of LED lighting application area next to indoor lighting.

Zhao Chunbo, director of Ming Microelectronics Marketing, also said that “the landscape lighting market has great prospects, as the market where the current industry has not yet become a hedge, or will play a booster in the industry.”

May is not only a busy month, but also a 50 billion yuan market-scale landscape lighting waiting for everyone to meet.

“2016 High-tech LED National Tour Survey Activity – Landscape Lighting Special Seminar” will be held in the afternoon of May 18th in Shenzhen Qingqing 101 Conference Room (1st Floor, Main Building). This conference is attended by Gaogong LED Industry Research Institute. The test is jointly conducted. At the meeting, everyone will discuss the new trend of landscape lighting development in 2016. Are you coming?