Was the American goddess born in the Deqiantian Interrogation Desk? Wonder Woman, Deqiantian Interview Marketing or Cross-Stop Marketing?

Since the global synchronization broadcast on June 2nd, "Magic Woman" has accumulated 660 million U.S. dollars worldwide at the box office and US $330 million at the box office in the United States, becoming the highest DC movie in the United States. A total of 605 million yuan was collected at the box office in the Chinese mainland. Given the good reputation of Wonder Woman, the release date of the film was postponed to July 31.

As the movie hits the screen, some netizens have discovered that the movie used the scenes of the Deqiantiandai in Hunan Xiangxi as the background of the story. After this information was exposed, some netizens said that the Hunan Deyi scenic spot was really a big Hollywood movie. Some netizens said that Wonder Woman originally had Chinese origin. There are also netizens saying that people at home did not spend money to do implants, Hollywood is the selection of Desheng days asked Taiwan, etc., triggered a variety of enthusiastic debate!

Did Hunan Dexiang Scenic Area in Hunan Xiangxi cooperate with the Hollywood blockbuster Wonder Woman? The cooperation between the two was a model of cross-border marketing or copyright violation without communication. The author interviewed Xiangxi Xiulan Tourism Industry with many netizen queries. Mr. Zhou Jianliang, General Manager of Investment Co., Ltd.

The uniqueness of the Deyitian Interview Desk is an important reason for the selection of Wonder Woman's background.

Mr. Zhou Jianliang stated that the Hollywood “Wonder Woman” chose the scenic spots of Deqin Scenic Spot as scenes for photography, not the active behavior of the scenic spots. At the same time, it indicated that the Deqin Scenic Spot Tianwentai has repeatedly become domestic because of the uniqueness of natural scenery. Outside movie shooting scene.

When talking about why Wonder Woman chose Durban Tianwen, he said that because of its peculiar mountain landscape, the local people have always considered it to be a place of communication between the world and it is precisely because of this. , in line with the needs of the Wonder Woman movie story, so it is certainly taken for granted.

From this interview, we learned that the original DC company did not communicate through internationally accepted rules. It used the landmark landscape of Deqin directly as the main venue for the film. The reporter privately asked whether it would adopt a similar complaint model of Zhangjiajie and Avatar. Marketing, Zhou said that the scenic area has directly written to the DC company, hoping to use its stills for publicity, and there is no plan to conduct prosecution and other forms of propaganda.

The landmark attractions are closely related to the film and television cultural works and become the mainstream of the future content marketing and promotion of scenic spots.

The iconic attractions are cooperating with film and television cultural works such as "Wonder Woman," and the external promotion will not become the future development trend through content marketing.

In response to this problem, Mr. Zhou stated that there are many external propaganda means. Content marketing is one of the most important means. This means will be used more and more in the future. SkyQuestion is chosen by Wonder Woman and explains film and television development. At present, it is also subject to subject matter shortages. However, tourist attractions are naturally born with cultural genes. Through the refinement and packaging of existing cultures, the advertisement of tourism scenic spots can be turned into film and television works, which can attract film and television organizations to “walk away”. The reason why Deke became the choice of many film and television shootings was that the nature of scenic spots after natural scenery was removed, and there was a wealth of story material. Tian asked Taiwan is not only Qu Yuan’s place to ask for questions, but also all people’s hearts and minds are not enough to ask questions. The best choice is to pray for the best choice.

The interaction between the scenic spot and the movie is already a commonplace problem, but it is necessary to see whether the film's appeal and the appeal of the scenic spot can be unified, rather than blindly implanted. The Dehaotian questioning station removes the beautiful scenery, its own meaning and the movie itself. The unanimous positioning is the fundamental reason why the scenic area decides not to prosecute.

Therefore, the scenic spot should realize that no matter if it is a movie, TV series, variety show, once a large IP is formed, then there will be several kinds of cooperation possibilities, imagination and imagination space in the scenic spot. In this imaginary space, how to hold the scenic IP? The core human characteristics are the most important thing.