Under the light market, furniture companies must set a good standing team

In the last one or two years, the home market has caused many businesses to break their brains. Because the market is sluggish and the sales are not smooth, there is no worry, but there are also a few companies whose sales are flying against the market. So what are the mysteries? The author believes that regardless of the external market conditions, as long as the calm and objective analysis, and self-positioning, take the right path, if you do not stand the wrong team, regardless of the market, enterprises can not make big money, but it is not difficult to survive.

Mid- to high-end consumers who are just in need <br> On the whole, the overall consumption of the furniture market has declined in the past two years, but for the just-needed, it is still a relatively stable group. In this regard, industry insiders stressed that rigid demand is also mainly concentrated in commercial housing, including new homes, second-hand housing and old home renovation. The amount of new homes is still the majority. For the relationship between real estate and the home furnishing industry, whether the real estate market is warming up or not has a certain impact on the furniture and building materials industry, but the impact is not absolute. Real estate that can really stimulate consumption is still self-occupied real estate, such as first-time home buyers and improved home buyers. . “The release of their consumption is not necessarily related to the economic environment. So we mainly focus on these consumer markets, not investment properties.”
Through the observation of consumer behavior, the conclusion is: current consumers, especially high-end consumers, first focus on consumer safety, such as environmental protection, followed by materials, and then design, these three major concerns are also imported brands. An advantage. Mid- to high-end customers value furniture styles, crafts, etc., and are not sensitive to price. “We use the best wood, quality and craftsmanship, and the production line is unmatched by many companies. Although the price is high, high-end customers are more concerned about quality.” A person in charge of a high-end solid wood furniture company told reporters that many high-end companies also indicated that "We use the most reasonable price, the best raw materials, and the high coverage of neutral design to win more recognition from consumers. Kirin said: "Our brand has never been based on wood materials, we With its own design style, it is a personalized product. "