Tongji Zhang Li: Standing on the customer's side to help customers save money

Zhang Li, chief designer of Tongji Home Decoration

[Reporter]: Hello, can you briefly introduce your company?

[Zhang Li]: Tongji Home Company is a company under the Tongji Joint. He is a third industry affiliated to Tongji University, and Tongji University has a 40% controlling stake in us. Then we are now a branch of Yishan Road. Our designers here are mainly group operations, that is, the pattern designers are divided into one group, and then all the designers are divided into two groups, that is, four people and one group, one group battle. It is equivalent to a case designer who is going to measure a room for a client. He will have three or four designers to serve him. Our request here is that at least one customer will have three to four plans. Because the design of this industry market is now more competitive, so this is also a feature of our company.

[Reporter]: I just listened to your introduction, the new house is doing less, and the second-hand house is doing more.

[Zhang Li]: Right. In fact, in the past few years, our company was mainly based on new houses. However, with the development of real estate, there are fewer and fewer new houses in the Shanghai area. Many of them are second-hand houses. Moreover, people of the 80-year generation may be married. A peak period, so from the end of 2009, at the beginning of the year, many of them were refurbished in the old house.

[Reporter]: That is to say, your division is mainly doing renovation of old houses.

[Zhang Li]: Right. We have a special design team, which is a group for the villa, the high-end users around the company, that is, a group of three of our graphic designers, which are dedicated to high-end customers, and also have this project. Because after all, there may be fewer new homes in Shanghai, and the high-end user group may be relatively less. Now in the home decoration industry, the most important thing is light and hard, heavy and soft, actually hard to install this thing, this aspect may save a little, and then make some effects, but the most important is the combination of some soft clothes.

[Reporter]: The renovation of the old house, his important point is in the aspect of soft furnishings?

[Zhang Li]: Mainly the pattern transformation, like our designer may start from the hard-wearing transformation, until this room type is soft, all the designers here will follow up, for example, we will be on Taobao Look for some small accessories, then tell the customer that this can be placed in that position, more beautiful, help him to make his home what he wants.

[Reporter]: What is the difference between the design of the old house and the design of the new house?

[Zhang Li]: Actually, there is nothing. If you say the husband's room, there may be some problems on the wall. The wall itself is not very good, cracking or a little water seepage, mainly in the wall, the other is not much different. .

[Reporter]: Like you looking for a professional old-fashioned refurbished company, what advantages do you have compared with other home improvement companies?

[Zhang Li]: There may be more possibilities and experience. For the crack prevention of the wall, the overall layout may be more unique than the other, because we have done this for two to three years and did it. long time. Moreover, it is not easy for young people to buy a house on the Shanghai side like Shanghai. Therefore, it is better to use a space, and then help him to save and help him to arrange his warm home.

[Reporter]: We are currently doing a survey on decoration issues and investigating ten issues. Ten questions include: The designer's design is not in place, the effect picture is too different from the real situation, the designer eats the kickback, and the decoration staff cuts the work and cuts the materials. When filling and renovating, I moved the basic structure of the room type. I don't know if you have any suggestions for us to give us friends.

[Zhang Li]: It doesn't matter. I will first talk about the issue of kickbacks. Maybe other companies will have designers to buy kickbacks, but our company will not, because our company’s boss once had a loss, he had an employee under his hand and bought it with customers. A luminaire, this luminaire, I am playing a big price, for example, this luminaire he bought to buy 800 fast money, but this designer took the past to buy more than 1,000 dollars, and then returned to the designer, Then after installation, this lamp came out with a problem, it was a crystal lamp, and the beads would be scattered. Then the customer found the company. At that time, our manager didn't know. After I knew it, I asked the designer to go to the merchant to return the goods. The return of the money would not be retired. Later, our boss knew that it was because of the design. The teacher eats the problem of kickbacks, so there are some problems with this fixture, and then there is no way to return. Now we are here at Yishan Road, the designer is forbidden to eat kickbacks. Maybe our company is stricter than other companies. If our company grabs the designer to eat kickbacks, the designer must take the money out and then directly expel the company. Because our manager has eaten this loss, he may be more cautious in this regard.

I personally feel that I don't care too much about the issue of kickbacks. I think that every time I decorate a house, I have to do my best to help him install it. I stand in the customer's position. I want to help him save money, not to say that I am Take this rebate, raise the price, and finally lead to problems in the decoration, so I think the designer, for me, is still doing my design and serving them. After all, the designer industry is a service industry.

[Reporter]: There is also a gap between the design and the real map.

[Zhang Li]: In fact, this can't blame the designer, because each company has his own special drafters, but the ability and level of these drafters are also a certain amount. The draftsman may not be as beautiful as some of the performance masters, and he will have some errors, but what we want to avoid, we just let the customer see what the TV background wall looks like. There is probably a concept, but we guarantee that it is definitely better than the ones in the renderings. In fact, it should be like this. The real scene is better than the renderings, not the renderings are better than the real ones.

[Reporter]: As a netizen, I don't want to encounter this problem. What should I do? Is it necessary to communicate with the designer beforehand?

[Zhang Li]: This is the case. The preparatory work is very important. That is to say, you must first have your own opinions. For example, if you want your family to become like, then you can communicate with the designer. After the communication is over, design. The teacher will help you combine some of your ideas with him and integrate them to achieve the effect you want. The communication in the early stage is very important. For example, if you go to the barber shop to manage your hair, what kind of feeling do you want when you do it, and what kind of effect you have to communicate with the hairdresser, he can make the kind you want. result.

Cut corners may not be 100% in our company, because all of our materials are company-owned, that is, all project managers must report the materials to the company, and then the company distributes them uniformly, and we always have weekly The manager will go to the inspection site, which is to pick up the work site. If you find that you have cut corners, or if you have a customer, it is a penalty of ten. And all things, if the customer does not recognize, all rework, so basically cut corners will not appear in our company.

What is the best way I can tell you to avoid cutting corners? First of all, you look at the quotation, because the brand of all his materials is closely related to the quotation. When you go to a decoration company to see a quotation, you have to look at his brand, see his model, and then all the materials. It is also anti-counterfeiting. When these materials come to the scene, you should first look at the quotation. The name of the material that the company gives you is the same. You can play a big anti-counterfeiting mark, and then consult, whether it is true or not. This may be more tiring.

[Reporter]: You will do customization, mainly to customize, what is the percentage of your business in customizing this business?

[Zhang Li]: 30%.

[Reporter]: That is, 70% of customers may be assisting them to choose some furniture and soft accessories, and then 30% will do some customization. Customized according to the customer's situation?

[Zhang Li]: Yes, if you are customizing on the market now, although his work is not as fine as the finished product, his environmental performance and comprehensive performance are definitely better than buying. Because of the custom, we use the fir board, the grand first grade plate to do. There are many brands of bunny, he is a solid wood board, he does, one is his price is more economical, his price you buy in the market to buy a finished integrated board of the kind, but if you go to the market Going to buy a solid wood wardrobe and a cloakroom cabinet is very expensive.

[Reporter]: How much is it expensive?

[Zhang Li]: It is about 40% expensive.

[Sina Home]: Thank you for accepting our interview.