The status quo of China's mold industry standing at the corner

In recent years, China's mold industry is growing at a rate of 20% per year. It is expected that China's mold industry will slow down in production and sales this year, and the growth rate will fall by more than 10%. Luo Baihui, secretary-general of the International Model Association, said that in the economic slowdown brought about by the global financial crisis, about 20% of the mold production enterprises have not been affected or affected, and the impact has been greatly affected. The company accounts for about 40%. Mold companies generally believe that the pace of development will slow down further in 2012, but overall it is still optimistic. The areas affected by the impact are the first and foremost in the southeastern coastal areas, especially the export-oriented enterprises. This shock wave is gradually passing from the southeast coast to the central and western regions. The higher the level of the enterprise, the smaller the impact, and the lower the level, the greater the impact. At present, about 50% of mold companies in China maintain good operating conditions, and about 40% of enterprises survived, and some of them have gone out of business or closed down. Business people must not only see difficulties, but also strengthen their confidence, push forward scientific and technological progress in a down-to-earth manner, calmly respond to difficulties, and get out of the predicament at an early date. Mold enterprises: export transformation domestic sales China's foreign trade exports are greatly affected and impacted by foreign markets. Many mold companies' orders have shrunk sharply, and production and operation are facing serious difficulties. Ningbo Mengen Rubber & Plastic Co., Ltd. first applied for product patents abroad, and then exclusively authorized agents to sell. This year's foreign trade sales increased by 20% compared with last year. In this year's foreign trade situation is generally poor, Ninghai mold enterprises that play the leading role of small and medium-sized enterprises have played the advantage of “small boat heads and quick turn”. They have tried every means to overcome difficulties and try their best to cope with market tests. From January to October this year, the county's cumulative export growth rate reached 22.24%. Due to the sharp decline in foreign trade export orders, most mold companies in China have begun to consider exporting to domestic sales, so what needs to be prepared for the transformation enterprises? Luo Baihui pointed out in the article "Marketing Transformation Strategy of Chinese Manufacturing Enterprises under the Financial Crisis" The key to the domestic market. First, re-plan the product line for the needs of the domestic market. The domestic market has its special needs and consumption habits different from those of foreign countries. The products of the company are sold well in foreign countries, and it does not mean that the products are sold well in China. Therefore, re-doing product analysis and planning is a step that cannot be ignored before entering the market. Second, choose the appropriate entry point, make plans, and make timely changes according to the actual situation. We can't take one step and take a step. We must pay attention to implementation when we plan well, and cultivate the ability of enterprises to control the market. Third, establish a qualified sales team. In foreign markets, it is not surprising that a salesperson can sell tens of millions of yuan, but if it is considered that it is impossible to reproduce such a situation in China, the domestic market needs the support of the sales team. Fourth, the configuration of service support departments and personnel is also very important. Domestic market sales require the support of a complete system so that the market can proceed normally. Fifth, we must have a clear understanding of time. In order to gain a foothold in the domestic market, it is impossible to do it overnight. If you encounter difficulties, you should maintain a clear understanding and correct it in time. Mold industry: The advantages of Mould City and Mould Park have been affected by the international financial tsunami. Some SMEs have experienced a sharp decline in operating rates and difficulties in capital turnover. In order to help enterprises get out of the predicament, Dongguan Changan Town Private Enterprise Juhe International Machinery Mould Hardware City took the lead and jointly financed more than 30 million yuan to help small and medium-sized enterprises in the mold industry overcome difficulties. In an economic downturn, it is often difficult to deal with risks by relying on companies alone. In 2008, the Pearl River Delta region launched a clustering route for the mold industry park against the market, from "China's processing" to "Made in China", from "China's creation" to "China's wisdom", and comprehensively upgraded China's mold design and manufacturing level and CNC machinery modernization. Level, further serve the mold manufacturing industry in Guangdong Province and improve the localization level of China's mold manufacturing. According to statistics, the proportion of molds that can drive its related industries is about 1:100, that is, the development of molds is 100 million yuan, which can drive 10 billion yuan of related industries. In 2008, companies such as Giant Wheel and Quda Group entered the “China Mould Machinery Manufacturing Equipment Industrial Park” in Qingyuan High-tech Zone. It is estimated that after the completion of this world-class mold industry park, the annual output value will reach 51 billion yuan and the tax revenue will be 15 billion. Yuan, driving local economic and industrial supporting output value of about 100 billion yuan, and solving employment of 170,000 people. At the same time, Foshan Mould City, which was settled in Lishui Town, Nanhai, was officially opened. This is the largest and only one-stop mold industry city in South China that integrates mold development, production, accessories and trading. As the key “three old” transformation project of the district and town, the successful launch of Foshan Mould City will accelerate the overall pace of the “three old” transformation of the town. Mold market: guided by the development of the automotive industry The mold industry is one of the important supporting industries of the automotive industry, and has always been closely related to the development of the automotive industry. The rapid development of the automobile industry in recent years has driven the rapid expansion of the mold market and given it broad development prospects. Nowadays, with the development of automobile manufacturing technology, mold development is also facing new technical challenges, and the structure of the mold industry is undergoing tremendous changes.