Solid wood furniture is hot in the moment, just a few figures can make people feel the hugeness of this market: the “2014 China Living Room Culture White Paper” jointly launched by Home and Zero Information shows that due to the low reputation of home brands, 89% The above users judge the quality of a furniture product through materials, and 71% of the respondents think that the quality of solid wood furniture is better than that of panel furniture.
However, such a big cake, but it is not the end of a plate can be eaten: although many companies that have been the mainstay of the plate-type home have begun to switch to the "solid wood army", although the home store has become a solid wood brand dominated the world However, the solid wood enterprises that can really “look and see the situation” are still few and far between, and the companies seem to be tempted to be picky users.
"Fire instead of fire" solid wood furniture market
Although solid wood furniture has become the first consideration for most people's home improvement, not all solid wood brands can get the user's "eyes": When the reporter visited JSWB, he found that despite the "solid wood" banner, However, it is able to attract many consumers to enter the store for consultation, but the real satisfaction is a minority. Ms. Li, who lives in Yuexiu District, said that she does not understand wood and does not understand home. Although she has been shopping for several days, she always feels that the solid wood furniture is too moist. Many small brands are known as “pure solid wood”, but who guarantees true and false? It’s better than going to a better brand, so I haven’t been able to pick the right furniture until now.
After the 80s, Mr. Wang said that he had long thought of renovating the house into a simple style, while the living room and bedroom furniture also wanted to use solid wood materials, but most of the solid wood products on the market were always designed to be “soily”. Let people look good.
The shopping guide of a solid wood brand at Mahui Home also said that compared with the previous two years, users who choose solid wood furniture are now becoming more rational. In the past, I might only use the "solid wood attribute" of the product to place an order, but now I have begun to pay attention to the material of the product, design style and after-sales, etc., and have certain requirements for the brand's popularity, plus now available. The number of selected solid wood brands has increased, so it is much harder to sell a set of furniture than two years ago.
In response to this phenomenon, many people in the industry also said that although the solid wood furniture market is indeed very hot at present, it is precisely because it is too hot, too many companies are pouring into the solid wood army, resulting in fierce competition in the industry, coupled with the industry itself. From the perspective of brand awareness, the lack of differentiation of products, "fire but not fire" is also a normal phenomenon.
Based on the product's strong breakthrough
So how can we really break through in an industry scuffle? “Having a strong product” has become one of the “best practices” recognized by many industry players. "Whether your marketing promotion or the location of the store is good, the most important thing is whether the product has consumers to buy it; that is to say, your product must meet the needs of users from material to design and meet the market demand." Well-known people say.
Bosen Pan American International New Products
Bosen Pan American International New Products
The best example is the Bossen furniture. As an important brand event in 2014, the fashion classic American series of Persian furniture - Pan American International, set off a new style of Chinese home American classics. On the one hand, the birth of Pan American International is the strategic embodiment of the implementation of dual-brand operation based on the future development of the company. On the other hand, it should be born in the Chinese furniture market for the demand of high-quality international products, innovating classic American style and making the beauty of art. American furniture with noble temperament is close to China.
According to the introduction of the Person furniture staff, the Pan American International Classic American style is tailor-made according to the Chinese apartment type. It reproduces the historical style of the classic American style with the demanding selection of materials, delicate proportions and the soft-skinning sense of the trend. Versatility, using Queen Anne's care-style armrests, legs, winged sofa back, Qi Pengdale (Zibin Taier)-style openwork back, Mary William's high-legged foot and other classic style, respecting the classic Based on the innovation extension, the lines are more concise and clear, making the home more stylish and full of historical charm.
And we are also looking forward to, Persian furniture can once again shake the entire industry!
