Standing on the vent: the foreseeable future of virtual reality

How hot is virtual reality technology, you can see the storm video. After experiencing 33 daily limit, Storm video became the myth of A shares. Behind this, as the forerunner in the field of virtual reality technology in China, the storm sunglasses standing in the virtual reality are the most powerful.

In foreign countries, virtual reality is also popular. On March 26, 2014, Facebook spent $2 billion to acquire virtual reality technology vendor Oculus VR; at the 2014 GDC Game Developers Conference, Sony announced its own VR project Project Morpheus; in October 2014, virtual reality vendor MagicLeap It has received $542 million in financing from many well-known companies such as Google and Qualcomm.

This year, VR technology has occupied all major game shows. At the E3 game show that just ended last week, virtual reality games are full of scenery, and the completely immersive game experience makes people linger. The Oculus Rift platform, Sony Project Morpheus, Microsoft HoloLens, and Samsung Gear VR all offer game masterpieces that let players truly understand the charm of virtual reality games.

What is of interest to virtual reality technology is not only the game industry, but other industries are also eyeing this promising technology. "VR + other industries" began to spread in the era of Internet +, movies, medical, e-commerce, shoes and clothing ... these industries closely related to our lives, have also stepped into the VR field, trying to create a new in virtual reality world.

VR technology is so hot, what role does it play in our future life?

The revolutionary of the film industry?

In the practical application of VR technology, in addition to games, VR movies go the furthest. In the layout of major virtual reality technology manufacturers, VR movies have become a tool for testing the virtual reality market.

In the case of Oculus, at the beginning of this year, Oculus launched the first film LOST developed by its own internal team, which was released at the 2015 Sundance Film Festival, which tells the story of a huge robotic arm looking for his body in the forest. Part of the story. Through Oculus, viewers can view their surroundings and experience the world in the movie. Although this less than 10 minutes of work is not a strictly meaningful film, it is definitely a big step in VR movies.

In fact, in the film industry, the pursuit of virtual reality has always existed. The emergence of "Avatar" in 2009 allows people to experience the powerful visual experience brought by the 3D world in the cinema. The audio-visual experience of the VR device goes even further. As long as the VR device is worn, the viewer can actually experience the entire movie environment. Through the head rotation, the real scene can be seen, and the immersion greatly exceeds that in the theater. Experience, and without the time limit of the theater, you can watch movies anytime, anywhere.

"VR movies may not completely replace the current 3D movies, but its emergence is definitely a revolutionary change in the film industry." The innovation of 3D movies and IMAX movies is still around a flat screen, and VR movies are different. Not only will filming and creation change, but the way and scenes of viewing will also be greatly changed. It is foreseeable that once VR movies can enter people's lives at relatively civilian prices, the impact will be far greater than the impact of 3D movies on people.

The savior of the traditional shoe industry?

With the rising prices of raw materials and rising labor costs in China in recent years, the traditional shoe and apparel industry is facing an increasingly difficult production environment. They urgently need to find a new way to make their products more valuable and not to be eliminated by this era.

Many shoe and apparel companies have seen the development prospects of smart wearables. They put their treasures on smart shoes and suits. For a time, the products on the market for smart shoes and clothing are endless. Since last year, cloud children's positioning, Baidu 361 ° smart children's shoes appeared in the market, this year, small T smart sports shoes, Shuang Chi smart shoes and other products will also be listed one after another, the battlefield of smart shoes is beginning to emerge.

At this time, who can master the new technology first, who can occupy the advantage on this battlefield, and will not fall in the future competition.

In this case, virtual reality technology enters the eyes of shoe and apparel manufacturers. Inductive equipment is installed in the shoes, combined with the concept of body feeling, and through the cooperation of virtual reality technology, a brand new somatosensory smart shoes will appear. This kind of shoes can already be experienced at this year's China Channel project results exchange meeting. After the players put on their shoes, they can move the characters in the screen to move around. The immersive feeling makes the experiencer want to stop.

"Virtual reality technology, smart wear, sports health" somatosensory smart shoes suddenly combines the most popular keywords. It has received intense attention since its appearance, and whether it can be truly applied to life is still unknown. But what is certain is that once the traditional shoe and apparel industry can borrow the virtual reality, its prospects are bound to be vast.

The future of VR: The next social platform?

"VR + other industries" is the direction of VR technology development. The most mature technology of Oculus does not put all the treasures into the game field. It also chooses to cooperate with other companies to develop VR technology. The most typical example is the cooperation with Samsung. The two sides jointly developed the virtual reality helmet Gear VR, hoping to feel the content of the mobile phone by cooperating with the smart phone.

At the same time, some companies are also experimenting with virtual reality technologies, such as Cape Town-British Airways, which is testing a “buy-and-try” virtual reality technology that will allow passengers to book flights to their destinations. First virtual experience.

In addition, there are projects like telemedicine, distance education, and long-distance travel. They can also use VR technology to let people enjoy a new lifestyle.

In short, the immersive experience of virtual reality technology is a new way of human-computer interaction, it can not be simply seen as a game peripheral.

In the future, when VR technology is applied to all aspects of people's lives, you can read, see a doctor, watch a movie in the virtual world with others. . All of this has no geographical restrictions, and the immersive VR experience makes all this feel really real. This way will greatly change people's social way. The virtual new world made up of VR technology will become the communication under the people. A social platform.