होम> ब्लॉग> Standing on the same starting line as the OTA, what is the surprise of traditional travel agencies?

Standing on the same starting line as the OTA, what is the surprise of traditional travel agencies?

February 03, 2024
This is the worst and best time

It is no longer a new thing for OTA bosses to continuously infiltrate into the offline market. They are no longer satisfied with the cooperation with travel agencies. Instead, they directly reach out to the upstream resources, from tickets, hotels, scenic tickets to tour guides, and even airport transfers. , small traffic (car rental), each of the tourism elements has become the major OTA competing for the fragrant battle: This year, Ctrip first participated in the merger of Home Inns and BTG Group, and in addition to 3 billion into the shareholders Hangcheng its fifth largest Shareholders; Jingyu Culture and Huangshan Tourism have reached a strategic cooperation. Since 2017, Huangshan Tourism has used the donkey mother tourism network of Jingyu Culture as the sole strategic cooperation OTA for its ticketing business; and along with the promotion of pilots for free practice, Ctrip, Cheng and others have established tour guide/leader evaluation systems, and their technological exploration may quickly transform them into online trading platforms for tour guides to practice. In the long run, large-scale OTAs rely on their excellent technology, large-scale operations, and standardized services. If you complete the integration of technology, resources, and talent, it will become an unstoppable force. It is not hard to imagine that if the traditional travel agency always adheres to the OTA, it will eventually only “marry for others”. OTA is a cruel and inconsistent reality for traditional travel agencies - this is the worst time for traditional travel agencies!

This is also the best time for traditional travel agencies. OTA brings about a considerable amount of online multi-channel business. The powerful impact also instills fresh blood for travel agencies, bringing new ways of thinking to tourism resources and tourism practitioners. With the promotion of tourism supply-side reform, the core competitiveness of the industry has returned to the essence of products and services. This is true for travel agencies that hold first-hand upstream resources, have extensive product planning experience, and have gathered professional service personnel. A new spring. Although OTA, represented by Ctrip, has begun to closely arrange leisure and leisure travel markets, it is different from machines and wines and other standard products markets. As a non-standard leisure travel resort, it still needs to rely on traditional travel agencies to acquire advantageous resources and design of circuit products. The provision of landing services. Second, Chinese consumers value brands. It is understood that local travel agencies are still favored by many citizens.

When the chain hotel and characteristic B&B became market-oriented, they launched counterattacks on OTAs to defend their own brands and interests. When the Airline New Deal was opened on July 1 this year, OTA collectively discontinued non-self-operating ticket agencies. The profit of the product, the ticket module, which is its important source of profit, is greatly reduced; at the same time, as the tide of closure of the OTA startup company continues to flow, the tourism industry is experiencing a major reshuffle... OTA and traditional travel agencies can be said to stand on the On the same starting line, the travel agency industry model in the future must be the operation of the entire industry chain that integrates online and offline. By then, whoever is ups and downs will pass through technology, products and services in an era where opportunities and challenges coexist. Rapidly integrate and seize the opportunities.

Informatization Construction Armed Travel Agency ERP Is Imperative

Modern tourism can be said to be an information-intensive and dependent industry. Almost every business link is related to information. In terms of tourism consumption, it is based on information collection and comparison. However, looking at the level of informatization in China's tourism industry, at least 10 to 15 years from the level of international tourism informatization. The era of mass tourism has come. Travel agencies' traditional business models, business operations methods, and supply chain management models have become bottlenecks in the development of travel agencies due to the lack of information technology. Even though many travel agencies are aware of the need to increase efficiency through informationization, they have purchased office systems and financial management systems, such as the well-known Kingdee, Dingjie, etc. Since they serve the entire industry, they are not developed for the tourism industry. When faced with problems such as poor internal information exchange and failure to timely respond to customer needs, these systems cannot be solved. And while these single systems have solved some problems, they have become islands of information, causing data transmission between systems to become obstructed.

Since the CYTS was the first domestic travel agency to introduce ERP since the end of 2000, the travel agency ERP has been implemented in the industry for more than 10 years. The travel agency ERP (Enterprise Resource Planning) is a travel agency resource management system based on modern information technology. It uses an advanced management idea and management model to transform the travel supply chain with tourism agencies as the core to achieve information transformation. The efficient and seamless operation of the link will release the company's maximum efficiency. For a travel agency that is trying to go professional, large-scale, and market-oriented, implementing ERP is a necessary path. The implementation of the ERP project is a large-scale information system construction and a far-reaching transformation of the business process. However, due to the backwardness of the overall management concept of domestic travel agencies, at the same time, in the actual business operations, there are many complex variables such as food, housing, transportation, travel, and purchase involved in tourism, and there are many human factors between resources and information exchange. In the process of promotion, the business departments are involved in the interests of the interests of the business sector, the IT department is even more difficult to touch; Moreover, the current market travel agency ERP in the price dozens or even millions of dollars, so many travel agencies discourage ... ... In terms of factors, the actual penetration rate of travel agency ERP implementation so far in the industry is less than 5%. However, the successful practical experience of the CYTS has set a good example in the industry. In the informationization of the tourism industry, the implementation of travel agency ERP is imperative.

Deploying Travel Agency ERP Builds Industry Barriers

As with the implementation of other projects, the implementation of travel agency ERP also requires specific analysis of specific issues. At present, the basic functions of the travel agency ERP are relatively similar (supplier management, product production, group control, financial management, customer management, etc.), and the large-scale system will be more complete and functional in function. Golden Palm, which has long served the tourism industry, has been exploring ERP for travel agencies for 10 years. It is already a veteran service provider, and more often it is a customized service for travel agencies. The Xiaoqiang ERP system and the Xinxin ERP system in the same world favor the Software as a Service (SaaS), both of which can be connected to the system platform using a browser without the need to configure additional hardware or network infrastructure. Achieve economies of scale within limited costs. Among them, with the world Xiaoqiang ERP system focused on tourism wholesalers services, focusing on internal management, all functions are all integrated in the same module interface, easy to operate; and Xinxin ERP develops different versions for different types of travel agencies: group, place Next, special line, with the basic function (travel agency operation main line) as the core axis, configure the “position control” function to serve the dedicated line merchant, configure the “resources scheduling” function to serve the local acceptance agency, configure the “store management” and “the official website display” It serves a tour group, as well as a comprehensive travel agency, a comprehensive version covering all functions, and a customized version tailored for large travel agencies. It is worth mentioning that the Shining ERP system is more open, providing suppliers, distributors account number, and has more interaction with external resources and distribution channels. The joint use of Shin Shin ERP travel agencies can ultimately form the overall wisdom of the linkage between the travel value chain.

One of the reasons why OTA is able to play a role in the market is that it is based on strong technical support and has established a systematic tourism supply chain management model with strong resource integration capabilities. This is exactly what traditional travel agencies are insufficient. As a powerful information weapon, ERP can build a systematic tourism supply chain around travel agencies and better integrate and control upstream resources such as aviation, hotels, scenic spots, and tour guides. Shinsho ERP is advancing with the times in the “Internet +” era. Today, ERP’s mobile WeChat console has been developed so that employees can work from anywhere at any time; providing access to distribution platform ports, in addition to Shining’s peer platform and treasure, A one-click direct connection with Ctrip, two-way synchronization of orders and inventory, establishment of a three-dimensional distribution distribution, centralized management of multiple channels, establishing its own brand, integrated marketing, and attracting online and offline customers with strength to OTA It is dependent on it, but it is one of its own distribution channels.

Only relying on ERP to establish the informationization of travel agencies, travel agency employees can focus more on improving the quality of tourism services, thus establishing travel agency industry barriers, getting rid of low entry barriers for travel agencies, low quality of personnel, and low level of information technology. The situation of low-level “multi-scatter” occupies the commanding height of the industry during the game with OTA.


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