Standing on the Internet + the cusp of the medical industry how to fission?

"It is difficult to see a doctor, expensive to see a doctor, afraid to go to the hospital." It has long plagued the people. With the deep penetration of information technology such as the Internet of Things, cloud computing, and big data, the National Internet + Action Plan proposes how to use the Internet + to innovate the current medical industry , thus prompting the pain points of the industry and the pain points of users to be gradually solved. Tuqiang, a senior consultant of Analysys Business Solutions, conducted a systematic analysis of Xinhua's informatization interview.

Internet + upgrade traditional medical care with three entrances

"The essence of Internet + medical care is to use Internet tools to change the production methods, management methods, circulation methods and service methods of the traditional medical industry, solve the pain points and user pain points in an all-round way, innovate the value chain, enhance the user experience, and combine big data, Cloud computing and the Internet of Things are helping to promote the development of smart healthcare.” Tu Qiang said, “The core business value of Internet + medical care is mainly reflected in four aspects: First, innovation in the pharmaceutical industry supply chain, reducing circulation costs, and solving the pharmaceutical supply chain” The bullwhip effect. Second, based on information technology such as big data to better guide drug development and marketing model. Third, to meet the diversified needs of users for health, such as telemedicine , health management, one-stop purchase of drugs, etc. Promote the separation of pharmaceuticals, which will help improve the quality of hospital services and enhance the transparency of the industry."

Information technology applications in the medical industry are mainly achieved through hospital entrances, doctor entrances, and patient portals. The hospital entrance is mainly based on the Internet and Internet of Things technologies, improving the hospital's information system, hardware facilities and management efficiency, and ultimately improving the hospital's smart medical level. Doctor portals help doctors better develop their services through online medical platforms or smart terminals and address their own career development needs. The patient entrance can be divided into three types: seeking medical consultation, online medicine (medical e-commerce), and health management. The application for seeking medical consultation includes online consultation, portal community application, and appointment of medical guidance. The online drug purchase applications mainly include B2B and B2C. From the perspective of the platform, they can be divided into three categories: pharmaceutical manufacturers and medical device manufacturers self-built platforms; drug channel vendors self-built platforms; pure third-party online platforms. In addition to B2C and B2B mode medical e-commerce, some leading platforms are trying to develop O2O, based on offline retail outlets, big data analysis and integration of physician resources to create a one-stop "medical + medicine" service system. Health management applications fall into five broad categories: medical wearables; health wearables; chronic disease management; testing applications and service platforms; and health management applications for specific populations.

Calling for three "Internet + Medical" solutions

The current medical industry needs three "Internet + medical" solutions that truly reflect integrated, integrated, and deep solutions. Tu Qiang said that from the perspective of medical industry development, it is necessary to provide collective industrial services to meet the needs of users' "medical assembly needs" to promote the development of medical industry chain; from the perspective of pharmaceutical enterprise development, it is necessary to build brand independent "medical value" Eco-sphere"; from the perspective of user consumption value, it is necessary to provide remote and effective diagnosis, online quick drug purchase, offline integration guidance service, etc., to achieve high-efficiency interaction of remote proximity, online and offline.

First, we must provide a collection of medical industry services. The medical industry must be guided by the user's "medical collection needs", eager for users, think of what users think, and drive the development of the medical industry with "user-side aggregate demand" to promote safe production, platform supply and interconnection of drugs. Sales, offline medical services, etc., truly reflect the "chain demand for medicine"-oriented industrial chain services.

Second, we must build a brand-autonomous "medical value ecosystem." The medical industry must highlight the characteristics of independent, safe and high-quality pharmaceutical brands, and combine the core resource capabilities of medical and medical enterprises. While adhering to its own brand, it will also develop the brand management links and user management links of pharmaceuticals, and strategically arrange the cultivation of pharmaceutical raw materials. Lean pharmaceutical manufacturing, fine network pharmaceutical retail business, etc., to create a pharmaceutical value ecosystem with "brand management" as the core, and to build a new experience of independent pharmaceutical brands.

Third, we must optimize the "high-value medical user experience." The medical industry needs to provide better integrated services such as diagnosis, treatment and nursing while ensuring the safety and effectiveness of basic products of pharmaceutical products. In addition to providing online friendly communication, medication guidance and remote diagnosis, it is necessary to strengthen the offline. On-site diagnosis and auxiliary inspection of medical service terminals, through the medical QR code, pharmaceutical micro-sales, etc. to achieve high-efficiency linkage of medical O2O, construction of medical diagnostic treatment and nursing, online communication offline services, remote communication short-range guidance and other high-value medicines user experience.