Member of the Standing Committee of the Jiangsu Provincial Party Committee of the Communist Party of China: Strengthening the VR New Media Position

The principle of party spirit is the fundamental principle of the party's press media work.

General Secretary Xi Jinping proposed a “48-character” mission for the party’s press media during his “19.19” speech, emphasizing that he must shoulder the responsibility and mission, and always put the political direction in the first place. Stick to the principle of party spirit. The media sponsored by the party and government is the propaganda front of the party and the government. It must be surnamed the party. It must be grasped by the party and must be the mouthpiece of the party and the people.

Enhancing the Consciousness of Press Public Opinion Work

Recalling the history of the party, the important reason why our party has grown from small to large, from weak to strong, and from victory to victory is that the entire party has a strong sense of being on top of the other. As the mouthpiece of the party and the people, the news media must also increase political sensitivity, consciously intensify their awareness, and consciously look at the Party Central Committee with Comrade Xi Jinping as the core, consciously align with the Party’s theory and line, and consciously deploy to the Party Central Committee. On the same line, we must love the party, the party, and the party. Never be ambiguous on this issue. Dodge and squeeze. “The heart of the people is equal and Taishan moves.” Qi is orderly, Qi is effective, and Qi is powerful. In the face of complex public opinion ecology, only by increasing the level of awareness can we identify the direction of ideology, hold a firm foot on politics and spread the same voice. Always keep a clear head and stay in front of the temptation to disturb the “scrambling of flowers to fascinate the eyes”, and maintain the political determination of “scrambling clouds are still at ease” and resolutely do not voice inconsistencies with the Central Committee, and do not give wrong thoughts. Speech provides a channel for communication. We must focus on the center, serve the overall situation, focus on the central work of the party and the government, hold the overall situation, grasp the general trend, focus on major events, change from time to time, advance from time to time, and take advantage of the new situation, maximizing the consensus of the cadres and the masses.

Building a people-centered work orientation

In the socialist China under the leadership of the Chinese Communist Party, the nature of the party and the people are consistent and unified. Our party’s fundamental purpose is to serve the people wholeheartedly and without their own special interests. The expression of the will of the party is the expression of the will of the people. The propaganda of the party’s proposition is the promotion of the people’s claims. Adhering to the party’s nature means adhering to the people’s nature. The press media's insistence on the unity of party spirit and people's nature is to consciously integrate responsibility for the party and the people, combine the service of the masses with the education and guidance of the masses, combine the need for satisfaction with the promotion of quality, and better integrate the party’s theory. The line, principles, and policies have become the conscious actions of the people, enrich the spiritual world of the people, and strengthen the spiritual power of the people. The media public opinion work is essentially building in people's minds, propagating what, advocating what, and opposing something, all of which have a profound impact on the public's perception and influence the value orientation of the broad masses. In the face of the most objective existence of a market economy, the news media must firmly establish a people-centered work orientation and regard the realization, protection, and development of the fundamental interests of the overwhelming majority of the people as the greatest pursuit, and lean over and go deep into the frontline. Deeply feel the pulsation of the times, truly perceive the cold and warmth of the people, and strive to write well the answer to the question “For whom, who depends on who, and who am I” with magnificent feelings and lofty purports.

Strengthen and expand the mainstream news media position

In the public opinion position of the news, Marxism will not occupy it, and non-Marxism will occupy it; the right thing will not occupy it, and the wrong thing will occupy it. This is an iron law. General Secretary Xi Jinping pointed out that to adhere to the principle of party spirit, the most fundamental thing is to uphold the party’s leadership over the media public opinion work. Adhere to the party's control of the media, putting all types of news public opinion positions at all levels under the leadership of the party, and constantly consolidating the party’s leadership, management, and discourse powers is the inevitable requirement of the party to strengthen and improve the party’s leadership in the media public opinion work in the new period. It is also the righteousness of the press public opinion work to adhere to the principle of party spirit. Nowadays, with the advancement of media technology, news dissemination is increasingly characterized by the spread of people, multi-directions, and mass communication. Online and offline, virtual and real, domestic and overseas, together, constitute an increasingly complex public opinion field. Everyone is in the public opinion field. Everyone has a "microphone." It is more difficult and demanding to keep up with public opinion. To strengthen the management of emerging new media positions such as Weibo, Wechat, mobile broadcast, and VR, we must not “open the door”, we must not be afraid of emotions, and we must not allow ourselves to fall in love, letting the "public opinion enclave" and "public opinion SAR" appear. . We must strengthen the governance of cyberspace in accordance with the law, strengthen the construction of online content, strengthen positive online propaganda, nurture an active, healthy, and upbeat online culture, use the party’s innovative theoretical results to nourish people’s hearts, and use socialist core values ​​to degenerate the atmosphere and maximize Variable" is converted to maximum positive energy.

Fully understand and accurately grasp the law of news

Adhering to the principle of party spirit and obeying the law of journalism is a dialectical unity. The Marxist concept of news requires us to dialectically grasp the relationship between adhering to the principle of party spirit and following the law of journalism. Adhering to the principle of party spirit, the media public opinion work has a clear position and direction; in accordance with the laws of journalism, it can enhance the convincing power of public opinion guidance. It should be noted that today’s media audience’s awareness of and awareness of choice has been continuously enhanced, and the dissemination of content that is not accepted by the audience cannot effectively guide public opinion, and the principle of party spirit will also be self-speaking. The key to following the laws of journalism is to establish and strengthen audience awareness. It is necessary to avoid the formulation and stereotyped propaganda and sloganization of propaganda; to adapt to the trend of decentralization and differentiation, to make full use of all-media communication means, to adhere to the “one key to open a lock,” and to do every single point of work. Diverse neutrality leads to consensus in diversity. To do strong content provision, to promote the theoretical public opinion with the same frequency resonance, the same force; in-depth study and initiative to adapt to different groups of audience information demand characteristics, reading habits, stress time efficiency, enhance fresh and lively, explain the truth with a small story, It is more meaningful to speak meaningfully, so that the public and hearers can be heard and the Party’s claims become the strongest voice of the times.