LED outdoor lighting industry "breaking and standing"

In 2015, under the background of falling income of lighting companies, intensified industry competition, and severe physical economic shocks, China's lighting industry has faced numerous challenges in innovation. With the gradual maturity of LED outdoor lighting, coupled with the government's demonstration projects and the rise of professional stores, outdoor lighting is the earliest LED lighting products into the application of the subdivided areas, is a true "invisible champion."

Whether it is outdoor lighting, landscape lighting, or government projects, outdoor commercial lighting, the rapid development of outdoor lighting in recent years is obvious to all. However, in the past two years, the “quality door” that LED outdoor lighting broke out in practice has also made the industry’s people return to rationality: the government’s “red envelopes” are not good, outdoor lighting technology is not mature enough, and government procurement, EMC, PPP and other business models. Not perfect enough. Market demand for outdoor lighting technology is getting higher and higher, the quantity needs to be bigger and bigger, and the function is more and more. In this round of tides, the industrial structure of outdoor lighting is expected to “break and stand”, and how to break through the difficulties of the system to catch up?

The largest LED outdoor lighting potential in the Chinese market is considerable

The rapid development of urbanization in China and the continuous increase in energy conservation and emission reduction have provided a huge potential market for the future development of LED street lamps. With the development of domestic LED lighting industry for many years, the quality of LED energy-saving products has entered a new stage. In this year's government work report, the strong signal of supporting environmental protection and energy-saving products has also been stated. LED outdoor lighting has become the main force for energy-saving transformation.

In outdoor lighting, street lamps have the greatest potential for development. According to relevant statistics, in 2012, China's LED street light consumption was about 5 million baht, an increase of 44.09% over the previous year, accounting for 14% of the total street light consumption. In 2013, the penetration rate of LED street lamps in the domestic market reached more than 15%, becoming the most representative LED lighting promotion and application in China.

Some experts said that before 2015, LED street lights will still maintain a compound annual growth rate of around 50%. In 2015, the overall penetration rate of LED lamps in the field of road lighting will reach 46%, and over 30 million new lamps will be added in the next two years. LED street lights and tunnel lights. These positive expectations have brought greater development potential to LED street lamps.

Outdoor lighting products have always been less attractive than indoor lighting. However, the wide range of uses has determined that it has an unmatched sales scale. It is a well-deserved stealth sales champion. Since entering the industry as a separate lamp category in the 1990s, the types, technologies, and applications of outdoor lamps have been continuously expanded and upgraded, and their use has become increasingly widespread.

The outdoor lighting is still not seen in the three countries who occupy the new highland?

As far as possible, China's LED outdoor lighting market is huge, and it occupies a global monopoly position. However, due to the lack of national brands, the new highland of the industry has not yet been occupied.

In the lighting lighting industry, there are 12 words to describe the current distribution of China's outdoor lighting market production areas - "South Zhongshan Guzhen, East Yuyao Liang Lane." In fact, Zhejiang, Jiangsu, Shanghai, Guangdong (mainly Zhongshan Guzhen) The position in the outdoor lighting market in China is basically the formation of "three points of the world" trend, and has its own characteristics, each with its own advantages and disadvantages.

According to rough statistics, the total number of domestic outdoor lighting companies is about 2,000, of which manufacturers are mainly concentrated in Zhejiang, Jiangsu, Guangdong and Shanghai. It is understood that there are more than 600 outdoor lighting companies in Zhejiang, more than 500 in Jiangsu, 300 in Guangdong (of which there are more than 100 in the ancient town), and about 20 in Shanghai.

Zhejiang enterprises mainly produce garden lamps, lawn lamps, cast light lamps, road lamps, and high pole lamps in outdoor lighting. The annual output value is about 3 billion yuan, of which Zhejiang Sunny, the company with an annual output value exceeding 100 million yuan. More than ten companies including Ningbo Ebara, Hangzhou Zhenqi, China (Wenzhou) Yangye, Ningbo Jieyousheng, Yuyao Yaohua, Cixi Far East, etc., mainly located in Ningbo, Yuyao, Cixi, Ninghai and other places, with annual sales exceeding 5 million yuan. There are no less than 300 companies.

According to relevant surveys, the national high pole street lamps (more than 8 meters high) are basically concentrated in Jiangsu and Zhejiang, accounting for at least 60% of the market share. In Gaoyou City, Jiangsu Province, a high pole street lamp industry cluster has been formed. Gaoyou street light pole manufacturing company is close to Baosteel, the procurement of steel and other raw materials is convenient, and the supporting industries such as electroplating and plastic spraying are complete, which provides convenience for the local manufacturing industry. Some large poles and lamp holders can be locally opened and die-casted. forming. Due to the advantages of industrial clusters in the pole poles in Jiangsu and Zhejiang, “community warfare” has greatly reduced production costs and thus became a price advantage.

There are also many people in charge of the company frankly, LED outdoor lighting products, low market promotion efficiency, channel costs, especially product innovation ability is not strong, it is difficult to form a core competitiveness, lost a lot of market.

LED outdoor lighting how to break 2016?

With the energy saving and more and more functional requirements for outdoor lighting, the development of intelligent outdoor lighting is changing with each passing day. The core of the intelligent technology of lamps and lanterns, on the one hand, is achieved through an intelligent control system; on the other hand, it is the quality and technical innovation of the light source, and the realization of the relevant intelligent functions can be performed under the condition that the volume and quality of the light source remain unchanged.

Intelligent outdoor lighting can save more resources, create a comfortable atmosphere, such as three-dimensional sense and layeredness, and help people's physical and mental health. With the further demand for spiritual and material civilization, intelligent outdoor lighting products will surely become the darling of the market and be widely used everywhere.

In terms of channels, the current procurement of LED outdoor lighting products is still the local municipal engineering. Compared with other lighting product sales channels, outdoor lighting channels are more specific and mostly invisible. This method plays a significant role in the sales, brand promotion and promotion of outdoor lighting products. It is understood that the government procurement model does not include the government's daily purchase of fixed assets investment projects into the engineering business category, but only refers to the special procurement of LED lighting products.

Outdoor lighting companies want to become government procurement lighting suppliers also need to meet a number of qualification requirements. The inspection of the qualifications of the municipal administrative department is mainly reflected in its own business philosophy, service awareness, and operational procedures. The quality information of its products and the investigation of the completed projects can all obtain the necessary information. From the price-oriented orientation in the early years, the market became very popular and the quality was strictly controlled. The market was rational and cautious, which is self-evident for the future direction of outdoor lighting.

The "new" of the industry lies not only in technology, but also in the new mode of operation of the business model, which forces us to adapt to the new environment of the new industry. The application of PPP mode is bringing new opportunities and challenges for energy saving projects in street lighting public institutions. Apart from vigorous implementation at the policy level, it is more important that its business model is more applicable to the market. However, on the other hand, many small and medium enterprises (SMEs) seem to have not yet responded, and the mode of application of PPP remains ambiguous. Even the Ministry of Finance's cancellation of contract energy project subsidies and energy conservation technology reform subsidy policies have not caused sufficient warning.

It is reported that 2015LED outdoor lighting development and application conference will be held in Ningbo on December 18th. Zheng Lifeng, deputy director of the Municipal Administration Department of Ningbo City, will give an opening speech for this event. Smart lighting of the Internet of Things is an important part of a smart city. If there is no lighting, there will be no smart city. Through this activity, the audience will better understand the high-quality, energy-efficient and public lighting services. On the other hand, He Changxu, an expert on energy efficiency evaluation systems for public lighting applications of the China Energy Conservation Association, and Chen Xi, general manager of CECJ Lighting and Lighting Co., Ltd., will share the issues related to smart cities from the perspective of public lighting and smart lighting.

The so-called "does not break without standing", in order to compete in the white-hot competition, only to break the old pattern and win new opportunities together. We expect that LED outdoor lighting will truly realize innovation, intelligence, integration and win in the new normal. The curtain has opened, gathered in Ningbo, on LED outdoor lighting!