It's inevitable that the furniture industry has entered into a standing year and reshuffled and upgraded

Since the development of the furniture industry , it has also gone through three decades, and now it is entering the "year of standing up". The various specifications of the industry development are gradually clear, the characteristics of the industry are becoming increasingly apparent, and the development of the industry is becoming more mature. Evolution and transformation mainly in the following aspects:

First, the furniture faction is formed, and the race begins

Although the general environment has been sluggish in the past year or two, the furniture industry has bucked the trend and achieved 11.4% growth, with a total industry output value of 650 billion yuan. A director of a well-known furniture company believes that this achievement is mainly due to the quiet change of the Chinese furniture industry structure, that is, the domestic furniture industry is about to enter the Warring States era.

It's inevitable that the furniture industry has entered into a standing year and reshuffled and upgraded

Industry insiders believe that the reason why the structure of the Chinese furniture market is changing is mainly due to the following reasons: First, urbanization will become an important driving force for the rapid development of the Chinese furniture industry in the next 20 years. In addition to first-tier cities, the demand for second- and third-tier cities will also increase significantly, which will provide sufficient space for the emergence of leading brands. Secondly, the clear market pattern of Jingpai, Yuepai and Chuanpai is changing.

Almost all the first-tier companies have begun to distribute to the national market. Third, after more than 20 years of development, China has formed many powerful furniture companies. These companies have accumulated a lot in upstream resources, production capacity, sales channels and other links. They have obvious competitive advantages and are easy to produce leading brands from them.

"Although it is a group of heroes, there are endless disputes, but some first-tier manufacturers with strong capabilities are bound to stand out and become the leading manufacturers in this industry. The entire market will form a situation in which the three forces of leading manufacturers, first-tier brands and other manufacturers coexist." Industry The person told reporters with certainty.

Second, financing and listing, transformation and upgrading

The development of the furniture industry has trained a large number of furniture industry workers in the past two decades, including middle and high-level managers, but why can't the furniture industry break through the status quo? The biggest problem is that these early entrepreneurs through opportunistic violence The quality is generally low, lack of cultural literacy, and do not understand standard management. Thousands of employees in a domestic furniture company recently protested collectively, and the facts reflect this phenomenon. Other small factories are ugly, corporate bosses like to speculate, cheat inside and outside Mongolia, do not talk about credibility, tax evasion is very common, and recently some individual bosses hide their debts and do n’t pay.

At the same time, the emergence of commercial circulation giants in the furniture industry has increased the popularity of the furniture industry more quickly. Brand display platforms and product sales channels have been monopolized and controlled. The future development situation is more terrible for furniture manufacturers. The terrible is the reduction of high returns and The increase in operating costs, after the inertia of furniture manufacturing enterprises used to spend a lot of money is suddenly contained, there must be large-scale chaos in the industry and readjustment and shuffle. Bring into a more prosperous new era.

Why should furniture companies go public? The furniture manufacturing industry is China's traditional industry. In the past three decades, China's furniture industry has developed rapidly, but most of China's furniture companies are still manufacturing factories, and a large part of their risk is controlled in distribution. In the hands of businessmen, once the channel changes, it will have a huge impact on the development of the enterprise.

The larger the enterprise, the stronger its ability to combat market risks, so the pursuit of scale has become the main direction of furniture companies today and in the future. Furniture companies are also facing comprehensive competition in the industrial chain. Far from being able to meet the huge demand for funds, it is necessary to plug in the wings of capital at this level to achieve expansion at the fastest rate.

Therefore, listing is the first choice for furniture companies to break through the current dilemma. Listing can quickly raise funds to solve capital problems, listing can enhance the company's brand, and listing can achieve company expansion and standardized operations.