Customized consumption enters the printing industry, personalized calendar, desk calendar, popular market
October 04, 2023
[ppzhan Abstract] As people's market demand changes, customized services that meet individual needs have whipped up in the market. Customized consumption has gradually become one of the important consumption patterns. This has stimulated the development of personalized printing sections.
Personalized printing is called on-demand printing abroad, that is, printed images and texts can be changed according to preset content and format, and each print can be designed and printed for a specific object. Personalized printing is easily reminiscent of variable or short-run printing. Variable printing, which is a feature common to printing, is that traditional printing varies between batches, while personalized printing is a batch change. As for the short version, the highlight is only the size of the batch, which does not reflect the individualized connotation.
Nowadays, the public is getting fewer and fewer calendars, and most of them are friends and customers. Due to the limited style of decoration, many families rarely hang calendars, except for homemade personality calendars. In recent years, there have been a lot of calendar production software on the Internet. The public can enlarge their photos to make calendars and have a star addiction. In addition, you can mark your own special days, and even have a corresponding description. The reporter consulted a printing company in Wuhan Street, saying that customers only need to provide 13 photos, select the template of the calendar or desk calendar, and the calendar or desk calendar can be done the next day. If you only do one, the price is more expensive, the desk calendar is 55 yuan, and the calendar is 65 yuan.
Near New Year's Day, they received more orders for customized personalized calendars. There are wedding photo themes, there are cute baby photos, and photography lovers give their works to the friends and relatives. In short, it is a good mood. Personalized printing applications like this have been rolled out in our daily lives. The marketing form of personalized printing mainly consists of supplier-driven and customer-driven, so what is the technology necessary for personalized printing development?
In recent years, digital presses that support personalized printing have become more mature, faster, higher quality, and more reliable, and the cost per page has dropped rapidly; new technologies and workflows have improved the production process. And can be automated, the rapid growth of the Internet has made the advantages of personalization stand out, and also provides support for the data processing process required for personalized printing. All of this provides the basis for the rapid development of personalized printing.
However, personalized printing faces many challenges in its implementation: it has both pure technical issues as well as market and management issues, including requirements for standards, data processing and security, accuracy of printed sheets, and binding and post-processing requirements. , market acceptance and demand. Second: From the current development situation, it has not yet become a truly mature industry. The key issue is that more people in the industry and printing companies should invest in their questions, add motivation to personalized printing, turn the potential market into a real industry, and open up new profit points for personalized printing. According to a survey conducted by IBM, 71% of customers plan to use personalized printing in the next two or three years, 43% of which will use color personalized printing technology.
At present, the growth of personalized printing in the field of on-demand printing abroad is very important. On the one hand, manufacturers have begun to consciously develop target markets for their target customers: on the other hand, end users of printed products are increasingly emphasizing their own Personalization, the requirements for the quality of printed products are increasing, which promotes the promotion and application of personalized printing.
In China, there are two main obstacles in the development of personalized printing: First, the personalized printing market has not yet been formed, and the scale and demand are too small, which has not attracted enough attention; secondly, the cost of engaging in personalized printing is too high. It is also necessary to consider the ability of the enterprise to choose the equipment that suits the actual situation of the enterprise; on the other hand, due to the influence of traditional printing concepts, most people have formed a deep-rooted idea: printing can only do large-scale business.
Although the personalized printing market is currently the case, one thing is certain. The development of printed products is a trend, representing the future printing direction, and its potential market will become a new development space for printing companies. With the application of biochemical printing, more companies will realize their dreams, and print beautiful annual reports, tenders, sample books, manuals and samples, so that enterprises can establish a good image and win in the competition.
