Ceramic Industry: Standing at the Crossroads to Explore the "China Model"

Since the reform and opening up, China’s modern building sanitary ceramics industry has achieved qualitative change and quantum leap from scratch, from small to large, and has achieved the world’s largest building sanitary ceramic producer, consumer, and exporter. The Chinese model of the ceramic industry.

However, in recent years, facing the pressures and challenges such as the appreciation of renminbi, the restrictions on foreign trade exports, the constant increase in raw materials and wages, and the overcapacity, energy saving and emission reduction, and employment difficulties, there are also “tests” for transformation and upgrading. Once pushed the ceramic industry to the cusp and pushed it to the crossroads.

As an important production area and pilgrimage site for building sanitary ceramics in China, Foshan has been forced to relocate from the original 300 to the current more than 70, resulting in the "hollowing" worries. However, the relocation of ceramic companies is also a few laughter, the Foshan ceramics industry, the transformation and upgrading of the road is extremely difficult. The transformation is not a shift, product quality is not improved, environmental pollution is not eliminated, and ceramic enterprises will eventually be a no return.

China's ceramic industry has not yet created a world-class big brand. Brands that have a large right to speak in the domestic market are also minimal. Although many brands have accelerated their brand strategy in recent years, hired celebrity endorsements, landed on CCTV, set foot in the Olympics, sports marketing, and innovative marketing models to expand brand awareness. However, brand building is not a day's work, it also requires strength, time, and market. Accumulations of many factors.

The biggest test for the ceramics industry is energy saving and emission reduction. As the country imposes increasingly stringent measures on energy conservation and emission reduction, energy conservation and emission reduction have already been linked to the survival of ceramic companies. This aspect promotes the ceramic industry to accelerate the progress and innovation of science and technology and change the mode of development. On the other hand, it also requires ceramic enterprises to build a resource-saving, environment-friendly and “two high” (high-tech and cultural and artistic content, high added value). The “two-self” (independent intellectual property rights, independent brands) industry is the focus of transformation and upgrading.

In order to deal with the limitations of export trade, to better expand the international market, to strengthen and expand the company and brand, some ceramic sanitary enterprises continue to carry out new explorations and trials. If some companies choose to go public overseas, some companies choose to cooperate with internationally renowned ceramic companies and brands. Whether they are taking the initiative or being helpless, in short, the ceramic industry has not given up and has not given up because of the confusion at the crossroads. ,Keep going forward.

Some ceramic sanitary ware companies have begun to move on to the transformation of other industries and industries as their strength increases and the need to break down operational risks. If any involved in the real estate industry, some extend the industrial chain to the upper and lower reaches, and some diversify other businesses. Whether it is the impact of the post-financial crisis period or the need to achieve scientific development, different companies are using different methods to find their own breakthrough points.

One of the most fashionable vocabulary at the moment is innovation, and even President Barack Obama has proposed that to maintain America’s competitiveness, it is first necessary to encourage innovation. Under the guidance of innovative ideas, the ceramic industry has achieved great changes and relied on new products to achieve new product upgrades and upgrades, achieving a transformation and upgrading of the development model. The ceramic industry, if it is to cross the transition from the traditional low-end manufacturing to the high-end industry, the key also needs "innovation."

Therefore, the challenges faced by the ceramic industry are arduous and complex, but the future of the ceramic industry as a sunrise industry is bright and beautiful. The painful process of transformation is unavoidable. At the crossroads of the ceramics industry, if we want to achieve new leapfrogging and upgrading, we will successfully cross the crossroads of the Chinese model of the ceramic industry to achieve historic breakthroughs in transformation and upgrading and achieve industrial transformation. The "magnificent turnaround" of the upgrade requires the wisdom and efforts of the entire industry, and requires PDCA with innovation as the main factor.